Project 54

Kleenex

20. Contrast- Reuse

Notion-  Around cold or allergy season the build up of Kleenex can get ridiculous. That’s why using another Kleenex box to hold the used tissues is a great idea. The convenient shapes  and lightness of the boxes allow you to mix and match them into different combinations while saving you the time of picking up Kleenex.

 

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19. Contrast- Comparing Options

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Notion- When going through the facial tissue aisle at the store I was amazed at the selection of Kleenex there were to choose from. The small packs reminded me of a fabric store; different colors lined up in rows.

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18. Unarticulate- Bookmark Tissue

Notion- A good book is just as likely to make me cry than a good movie which is why a Kleenex makes a perfect placeholder.

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17. Unarticulate- Mascot

Notion- Children are more likely to identify a brand by its mascot than it’s name. Mascots are meant to be happy and huggable and add those qualities to your brand. Kleenex is a household name but it doesn’t have a household mascot. These are some of the animals I thought would make appropriate brand mascots for Kleenex: Bunny (soft and cuddly), Elephant (long nose), Skunk (flowers/allergies)  Polar Bear (cold and white).

 

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16. Unarticulate- Shoe solution

Notion- I’m a firm believer that shoes can make or break an outfit. They can speak for themselves. But there are those shoes that are so uncomfortable but you can’t help but wear. Since I was young Kleenex has offered a bit of help in those situations. When shoes fit a little loose you can use Kleenex to slip into the toe part; it’s soft, durable and the perfect solution.

 

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15. Unarticulate- Dear Diary

Notion- I’m not a huge talker especially when it comes to feelings. I much rather write out how I’m feeling to express myself than speak about them. I made a diary out of Kleenex that would allow me to express my feelings. At the end of the day I would take a few minutes to gather my thoughts and feelings of the day. The Kleenex served as a symbol that I had to hold nothing back.

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14. Unarticulate – Net

Notion-  As a child everything seems to be exageratted including feelings and not everything can be explained in words (unarticulate). I made this net out of tissue to represent the way it catches those emotions. I cut up two tissues and weaved them together to form it. Working with tissue is difficult.

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13. Fluid- Raincoat

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Notation- I’m not really sure how I came up with this idea or which fluid part inspired it first: the paint, the rain…the raincoat or my muse. I made my model a bright yellow raincoat and hat (made from Kleenex) and pose in front of a rain background (also a Kleenex).

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12. Fluid- Coffee Stained Kleenex

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Notation-  I thought of this idea because it’s a technique I’ve used on paper before. Paper = tissue, more or less. To me the hardest part of this was deciding on what to write on the Kleenex that could be artistic looking. I decided to write the words of “Let it be” on the tissue. Writing on tissue is really difficult. After I finished writing all the lyrics I used coffee grinds to stain the paper. This is how it turned out.

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11. Fluid- Bowl

 

Notation- I used Mod-Podge, the liquid glue (fluid), to put down layers of Kleenex into this bowl. I knew I wanted to use Mod-Podge to make something with the Kleenex but didn’t have anything to mold (that I’d actually want to clean glue off of later) until I found a disposable bowl.  The bowl took more layers than I expected and lots of time to dry. It’s not the most sturdy bowl and could probably not hold liquid itself but it’s still holding it’s shape and sitting on my coffee table.

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