Project 54

Kleenex

48. Progression- Universal Word

on April 25, 2012

Notion-  Kleenex has become more than a facial tissue brand, it’s now a universal word for tissue. This diagram illustrates the different brands of facial tissue but the fact that “Kleenex” is commonly used to describe any tissue. The power that Kleenex holds on the facial tissue industry to me describes progress.

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